TikTok Creative Manager

Why We Exist and What We Do:

At Dr. Squatch (www.drsquatch.com), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!

About the Role:

Dr. Squatch is hiring a TikTok Creative Manager to lead the creative direction and day-to-day content strategy for our TikTok channel. In this role, you will review team content, use performance data to inform future creative, and drive channel growth.

A key part of the role is leading content direction that supports TikTok Shop revenue goals while keeping a steady flow of entertaining brand content that builds awareness. You will also help strengthen creative direction across the broader social team.

The ideal candidate has experience making branded content with performance in mind, loves comedic content, and has a strong understanding of TikTok culture.

This role will report to the Sr. Social Media Manager. This is a full-time role with company benefits based in Marina del Rey, CA.

The anticipated base compensation range for this role will be $100,000 to $115,000. Compensation will be commensurate with the candidate's experience and local market rates.

What You'll Do:

• Strategy & Ownership
• Lead Dr. Squatch’s TikTok strategy, with a focus on audience growth, brand presence, and TikTok Shop performance.
• Plan content around campaigns, product launches, Shop priorities, and ongoing brand content.
• Identify opportunities to increase reach, engagement, and revenue.
• Agency & Creator Management
• Manage relationships with creative partners.
• Give the internal social team and creative partners clear creative briefs, direction, and feedback.
• Creative Direction
• Develop concepts, moodboards, and briefs to guide content production.
• Keep the Dr. Squatch voice consistent while bringing fresh ideas to the channel.
• Stay ahead of trends and translate them into scalable content.
• Content Creation
• Create and publish in-feed TikTok content.
• Step in as on-camera talent.
• Coordinate with agencies on video content that supports TikTok Live.
• Collaborate with internal teams and partners to execute campaigns.
• Performance & Optimization
• Analyze content performance and apply findings to strategy and creative.
• Track channel growth, engagement, and GMV.
• Cross-Functional Collaboration
• Partner with the Social, Marketing, and Growth teams on campaigns and content priorities.
• Align TikTok initiatives with broader brand goals.
• Share trends and insights to improve overall social strategy.

About You:

• Bachelor’s degree in Marketing, Communications, Video Production, or a related field preferred.
• 4+ years of experience creating and directing social content, with a strong focus on TikTok.
• 4+ years of experience working with or directing creators, agencies, or other collaborators.
• Strong understanding of TikTok analytics and performance metrics, with the ability to translate insights into content direction and growth strategy.
• Highly comfortable performing on camera.
• Strong editing and production skills using tools such as TikTok’s native editor, CapCut, Premiere Pro, Photoshop, or similar.
• Deep understanding of TikTok culture, trends, memes, and audience behavior.
• Excellent written and verbal communication skills with a natural ability to connect with an online community.
• A creative storyteller who can develop engaging content and scalable formats that drive growth.
• Passion for community engagement and representing a brand voice consistently and authentically.
• Energetic, witty, adaptable, and willing to take creative risks in a fast-moving environment.
• A collaborative team player who stays positive and brings a good sense of humor to the job.

#LI-TC1 #LI-FULLTIME #LI-HYBRID

Who We Are:

Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.

We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!

For Applicants with Disabilities. Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.

For Information regarding Data Privacy, please review https://privacy.drsquatch.com/. 

Unsolicited Resume Policy. Dr. Squatch (“DRSQ”) employs an internal Talent Acquisition department. Exceptionally, DRSQ may choose to supplement that internal team with support from temporary staffing agencies, placement services, and/or recruiting agencies ("Agency"). Agencies are hereby specifically directed NOT to contact DRSQ employees directly in an attempt to present candidates. DRSQ’s Talent Acquisition team is responsible for all candidate presentations to our hiring managers.

To protect the interests of all parties, Dr. Squatch will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to DRSQ, including unsolicited resumes sent to a DRSQ email address or mailing address, directly to DRSQ employees, or to DRSQ’s resume database will be considered property of Dr. Squatch.

DRSQ will not pay a placement, service or other fee for any placement resulting from the receipt of an unsolicited resume. This also includes partial resumes, LinkedIn profiles, general candidate profiles, and/or candidate details or information. DRSQ will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees.

DRSQ’s Talent Acquisition team must provide advance written approval to an Agency to submit resumes and/or profiles for a specific job-opening, and the approval must be in conjunction with a valid fully executed staffing, placement or other service agreement. DRSQ will not pay a fee to any Agency that does not have a fully executed agreement in place prior to submission, receipt and placement of candidates.