Senior Digital Marketing Manager

About Finix

Finix is building the global operating system for fintech, starting with payments. From startups to publicly traded companies, Finix processes tens of billions of dollars annually both in-store and online. Finix was founded in 2015 and is headquartered in San Francisco.   To date Finix has raised over $200M, including a $75M Series C led by Acrew Capital and Lightspeed Venture Partners and backed by American Express Ventures, Bain Capital Ventures, Homebrew, Inspired Capital, Visa, and others

About the Role

We're looking for a Senior Digital Marketing Manager who loves the craft of paid digital — someone who obsesses over performance data, isn't afraid to challenge assumptions, and gets genuine satisfaction from turning a good campaign into a great one. You'll own our paid programs end-to-end: strategy, execution, optimization, and reporting. This is a high-visibility role with direct exposure to senior leadership and a real seat at the revenue table.

Your Team:

You'll join a collaborative marketing team and work cross-functionally with Sales, Revenue Operations, and Content/Creative. You'll report directly to the Head of Marketing and partner closely with the CEO on strategy and performance reviews. You won't be handed a playbook — you'll help write it.

What you'll do:

Own the strategy, execution, and optimization of paid digital campaigns across SEM, paid social, display, video, and remarketing — with a sharp focus on pipeline and revenue impact

Continuously test and experiment: new channels, new ad formats, new messaging — if there's a better way, you'll find it

Write compelling direct response copy for ads and landing pages that actually convert

Build and present clear, honest performance narratives to the CEO and senior leadership — wins, losses, and what's next

Partner with Sales to align digital programs with the full customer lifecycle and maximize marketing ROI

Work with Content and Creative to develop targeted experiences across key customer segments

Design and run A/B tests and segmentation strategies that systematically improve performance

Manage budget and spend with Finance, keeping campaigns efficient and accountable

Maintain and improve performance dashboards in partnership with Marketing and Revenue Ops

What you bring:

5+ years managing B2B direct response digital marketing programs — SEM, paid social, remarketing, display/video

Proven ability to launch and scale PPC campaigns with clear ROI; hands-on experience with CPM, CPC, and CPA media buying

Fluency in web analytics, ad tracking, A/B testing, tag management, and CMS tools

Experience with HubSpot, LinkedIn Ads, and Google Ads

Strong data instincts — you can dig into numbers, find the story, and communicate it clearly to any audience

A direct, open communicator who gives and receives feedback well

Comfortable with ambiguity and energized by a fast-moving environment where priorities shift and initiative is rewarded

What would make us excited:

Experience at a hyper-growth B2B SaaS company

Familiarity with revenue operations and attribution modeling

Background writing direct response or performance marketing copy