Growth Marketing Manager, DACH: own the growth of a region in a global software company

Location: Remote in Germany, or hybrid from our offices in Helsinki, Tampere, Stockholm or Oslo. Wherever you’re based, you’ll need native-level German and a solid understanding of German business culture.

👉 Do you know how to generate B2B pipeline, but feel your current role has you executing someone else's plan? At M-Files, you'll own the marketing of our biggest European growth market, DACH, and build what really works there together with sales.

Key points at a glance

✅ A region of your own: You’ll own both the strategy and the execution of the marketing plan, budget, and pipeline targets for DACH, with Germany and Austria as the core markets. In practice, you’ll be the marketing lead for your own region.

✅ The biggest opportunity in Europe: DACH is the largest market in Europe for M-Files, and German companies are now clearly accelerating their move to modern SaaS solutions. Our German-speaking sales team became its own unit this year and is growing fast.

✅ Marketing that is measured in revenue: Your work is measured in sales-qualified pipeline and its conversion to closed deals, not in impressions or lead volume.

✅ A start-up inside a global company: You'll have the budgets, structure and support of a global company behind you, but you get to test, learn and decide what works in DACH.

Why this role isn't for everyone: The DACH market is still being built, and our marketing organization is evolving under new leadership. You'll need to be comfortable creating structure, taking ownership, and working in an environment where not everything is defined from day one. Native-level written German proficiency is also essential, as you'll be creating content that needs to resonate naturally with a German-speaking audience.

Why is M-Files your next career step?

You might be working in a marketing role where the strategy comes from headquarters, campaigns are planned a year ahead, and your job is to localize and execute. It's safe, but it's hard to see your own impact on the business.

At M-Files you get to build. You'll decide which campaigns we run in DACH, how we react to what's happening in the market, and how marketing and sales work as one team. When you get something to work, it shows up directly in the pipeline, and it gets noticed. Achievement is valued and recognized here.

The role

As our Growth Marketing Manager for DACH, your main responsibility is creating a steady flow of high-quality pipeline for all account executives in the region, from both new and existing customers.

In practice, you will:

• Own the DACH marketing plan, budget and pipeline targets

• Build demand generation, ABM and field marketing together with sales and our SDR team

• Launch fast, timely campaigns when something happens in the market, and turn news into pipeline within days

• Plan events and campaigns so that they support the sales quarters

• Make our German presence sound truly German by working with our global digital team on localized messaging, content and search

• Help build local proof together with our partner and customer marketing teams: DACH customer stories, testimonials and analyst coverage

• Work with our channel team to drive pipeline through co-marketing and co-sell initiatives with partners

• Track results, cut what doesn't work, and bring the numbers to every planning conversation

Your closest internal stakeholders

• The DACH sales director and account executives

• The SDR team

• Growth Marketing Managers in other regions

• The global digital and partner marketing teams

• Your manager, the Growth Marketing lead for Europe[Rivityskohta]

Who you'll be marketing to

Mid-sized and large organizations (roughly 500–15,000 employees), especially in manufacturing, finance and insurance, and energy and utilities. The decision makers are CIOs, CTOs and CDOs, as well as IT, quality, compliance and business unit leaders.

What success in this role looks like

After 1 month: You know the DACH sales team, our customers and our offering. You’ve learned the 2027 marketing plan, made the final calls on it and built an execution plan for the quarter. You’ve met our digital agency and understand their plan and focus areas.

After 6 months: Your DACH marketing plan is running. Your first campaigns are live with sales and SDRs, and you can see in the data which channels and messages work in the German market. You’re fluent in our marketing tech stack (e.g. Dreamdata, HubSpot, Salesforce, Asana, Power BI) and use AI tools in your daily work. You’ve built your network across the EMEA and global organization.

After 12 months: Every DACH account executive gets a steady flow of qualified leads. Marketing and sales work as one team, and you can show the pipeline marketing has created and its conversion to closed deals.

About M-Files

M-Files is redefining document management with a Context-First approach that eliminates operational friction and gives business and IT leaders a performance advantage. By capturing the knowledge and relationships surrounding documents, M-Files transforms static files into a connected ecosystem that fuels AI, automation, and better decision-making.

Our AI-native, metadata-driven platform unifies content across systems, strengthens governance, and multiplies the impact of Microsoft 365 and other business-critical systems. More than 6,000 customers across 100 countries rely on M-Files to drive faster decisions, smarter processes, and sustainable business performance.

We’re a global team of innovators, document geeks, compliance champions, and technologists pushing the boundaries of what document management can be. Join us as we help organizations around the world eliminate friction and unlock their full potential.

Practical details

• Location and working model: Fully remote in Germany, or hybrid from our offices in Helsinki, Tampere, Stockholm or Oslo. All locations are equally welcome. What matters is native-level German and experience of the German and wider DACH market.

• What supports your work: Close collaboration with the DACH sales team and SDRs, experienced Growth Marketing Managers in other regions to share learnings with, and the global digital, partner and marketing teams.

• Growth opportunities: You'll get to build marketing in our biggest growth market in Europe and shape how growth marketing is done across the region as the company keeps growing.

What we hope to see in you

Before applying, check if these qualities sound like you:

1. Native-level German: You have native-level German skills and can create, edit, and review marketing content that feels natural and authentic to German-speaking audiences. This is essential, as you'll also be responsible for ensuring the quality of our German-language communications.

1. You've built pipeline in B2B software: You have owned measurable pipeline or revenue targets, ideally in SaaS.

1. Deep, hands-on execution experience: You’ve run campaigns end to end, you're comfortable with marketing systems and tools, and you can juggle multiple activities at once without dropping the details.

1. Hands-on demand generation: You've built or scaled demand generation yourself, ideally in a growing company and with experience of localizing marketing for DACH.

1. Close collaboration with sales: You speak the language of enterprise sales and understand how marketing turns into deals.

1. A builder's mindset and resilience: You do the work as well as plan it, take ownership, and adapt quickly when priorities change. Our values are Make it happen, Help others and Love customers, and you recognize yourself in them.

You don’t need a background in document management or information management. We'll teach you the category. Curiosity and the ability to learn matter more.

How to apply

Apply through Teamtailor by 15 November 2026 and attach your CV or LinkedIn profile.

We review applications on a rolling basis and move forward with suitable candidates as we find them.

Questions about the role? Feel free to contact our recruiter Linda Nguyen (TalentBee) at [email protected]

Our recruitment process

1. Initial conversation with our recruiter Linda from TalentBee (in English)

1. Remote meeting with Siina Jokinen, Senior Sales Director DACH, and Seija Suoniemi, Director of Talent Acquisition & Employer Branding

1. Interview with a marketing lead and/or our Growth Marketing Managers

1. A marketing-related case or work samples, and a remote conversation partly in German

1. Final conversation and potential offer
   

Hopefully we'll get to know you soon. 👋

___

M-Files organizations manage their information and documents intelligently and reliably, and as a Microsoft partner it offers one of the deepest integrations with the Microsoft ecosystem in its category. DACH is our biggest growth market in Europe, and we are now building our marketing there from the ground up.